Ten Tips for Effective Social Marketing

Hello guys,

I want to share the below article from Squidoo on social marketing. Happy reading people.

1. Talk to your customers.
   The key to effective social marketing is talking (and listening!) to the people you are trying to reach. Social marketing is a customer-driven process. All aspects of your program must be developed with the wants and needs of the target audience as the central focus. In order to learn what your customers want, you must ask them!
2. Segment your audience.
   Good marketers know that there is no such thing as selling to the general public. To be most effective, you need to segment your target audiences into groups that are as similar to each other as possible in terms of demographics, attitudes and behaviors and to create messages specifically for each segment.
3. Position your product.
   Your product positioning determines how the people in your target audience think about your product as compared to the competition. Social marketing products are usually behaviors, attitudes or ideas. What benefits do people get from using your product? How do you make it easy for people to adopt the product?

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